"Most people love to buy but hate being sold. Sales people who can "read" customers styles (sensitivities) and adapt to sell in a manner for the customer to buy - are reasonably more successful in today's changing environment.

These four interpersonal styles are:

•  Deliberator

•  Director

•  Expressor

•  Collaborator

You feel comfortable acting in your own style - but you can learn to "move" towards these other styles to make the customer feel comfortable."